September 29, 2015
Yes. It is always advisable to do a trademark search before you proceed with selecting a name for a business, band name, slogan, or any other symbol, mark, or terminology to represent your product and service to the public. Typically it is best to do the trademark search at the very first stages of the process. Costs and efforts associated in getting a new product to the market, branding, and advertising can be relatively high. It can be disheartening, frustrating, and harmful to your business to begin such a process without first making sure you trademark is clear from potential issues. It is common to see demand letters for infringement when a proper trademark search was not performed prior to using a mark. The cost to perform a search is extremely small when compared to trademark infringement. To learn more about the trademark process and trademark law, click here.
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